Today I’m meeting Pernille Loof in upstate New York by way of Brooklyn and Chinatown. Pernille is a photographer responsible for the swoon-worthy images in the Restoration Hardware catalogs. Her sense of light is incredible and her styling indicative of her Danish background. I've been following Pernille ever since @pernilleloof. For more of her work visit www.pernilleloof.com.
Hello, It’s Ann. It’s great to see you. Can I interview your closet? Yes.
What’s your favorite T-Shirt? Where and why did you buy it? I'm not a t-shirt kind a girl. For work, I’ll wear oversized shirts or men’s shirts rarely t-shirts.
Are you a sweater person or a sweatshirt person? Definitely a sweater person. I love oversized style, helmut lang, baum & pferdgarten, usually textured neutral colors like cream.
What did you wear on your last girl’s night or guy’s night out? A vintage indigo kimono from General Store in San Francisco.
What did you do together? Dinner and a show at Untitled, then the Whitney Museum, NYC.
What drink do you like to order on a night out? White wine or caipirinha, aperol in the summer.
What music do you enjoy on a night out? electronic, jazz.
Where do you want to travel to next? Spain and Japan.
What essentials would you pack for the trip? I travel extensively for work, so for non work related travel, I try to pack a little as possible, a light camera and clothes that mix well. Gary Graham oversize dress, Stine Goya kimono, Henrik Vibskov skirt, nude leather slippers from the saddle maker in Copenhagen, sandals, heels, boots by my friends jessie/ Loeffler Randall, Han shades, sunhat, spf 60 la roche-posay, guide book.
What non-essential thing would you pack for this trip? Loeffler Randall heels for a night out, my friend Jasmi’s amazing skin care line Nuori, Stella McCartney for Adidas workout gear, Nike sneakers (but really none of this is non-essential ;0).
What did you wear to school when you were young? My mother made a ton of my clothes, so a lot of custom baggy stuff.
What is the coolest thing you wore in High School? Probably my henna dyed hair (so many crazy hair colors and styles then) neon head scarves.
What is the biggest splurge or investment piece you purchased? First paycheck in NY spent on mohair Vivienne Westwood puffy coat.
Do you feel the investment has been worthwhile? Absolutely. made me feel like a million dollars, when in fact I was still living with room mates in Chinatown, NY!
What is your favorite fashion bargain? How much do you wear it? Oh there are so many, hard to choose just one! I appreciate wearing my friend's brands, so anything from my friend Jessie’s shoe and bag line at Loeffler Randall, house coat from Maria and Marie’s Danish fair-trade brand, Aiayu, Pamela Mayer’s Mayer Wasner, Stine Goyas’s beautiful dresses. They all make me feel like it’s a bargain. $ bargains would be Net-a-Porter and Barneys sales!
What do you wear when you work out? Adidas by Stella McCartney and Nike sneakers.
What do you wear to the grocery store? Right now we are pounded with snow on the East Coast, so its layers of Patagonia down sweater with a knit coat, cashmere scarf from a trip to Rajhastan, J brand jeans, Sorel boots. In the summertime, a oversize dress (Gary Graham) and a pair of sandals.
What shoes do you wear in the rain? Classic green Hunter or Loeffler Randall short gray rain boot.
What shoes do you wear for a party? Heels, Balenciaga or Loeffler Randall. If it’s a work related party, something with a wedge, like Marsell nude or black bootie.
What do you wish you had in your closet but don’t have? Balenciaga coat, unlimited Celine line, the Row
Which celebrity’s closet would you raid? Lauren Santo Domingo, Kate Bosworth, It’s pure fantasy to have access to this kind of wardrobe and makes me bubble inside, because work is always, jeans, sneakers/ boots and shirts, really a uniform.
What did you last give away in your closet and who did you give it to? Vince sweater to my mother.
What is the best piece of clothing or accessory that someone else bought for you? My mother bought me my Carolina Herrera wedding dress.
What piece(s) of jewelry do you wear everyday? My friend, Melissa Easton’s delicate and beautiful gold rings, layered with my wedding and engagement bands from Tiffany’s.
Do you wear a fragrance? Jo Malone orange Blossom, for work either nothing and essential oils like amber or sandalwood.
Thanks for letting me interview your closet Pernille. I’m glad I got to know you better too. Now would you mind if I borrowed your Stine Goya Kimono! I am so obsessed with it!